Global marketing 2014 2015 Study guides, Class notes & Summaries

All mandatory articles of Weconomy 2020 in English. These also include the two readings suggested for the essay exam. These are: Readings 1 Introduction Jonker, J. & Faber, N. (2016). Framing the Weconomy. Rifkin, J. (2012) The Third Industrial Revolution: How the Internet, Green Electricity, and 3-D Printing are Ushering in a Sustainable Era of Distributed Capitalism Rockström et al. (2009) Planetary Boundaries: Exploring the Safe Operating Space for Humanity Raworth, Kate (2013). Doughnut E...

Lecture 1 Bloemer Levitt, T. (1983). The globalization of markets. Harvard Business Review, 61, May-June, 92-102. Douglas, S. P., & Craig, C. S. (2011). Convergence and divergence: Developing a semiglobal marketing strategy. Journal of International Marketing, 19(1), 82-101. Bloemer, J., Pluymaekers, M., & Odekerken, A. (2013). Trust and affective commitment as energizing forces for export performance. International Business Review, 22(2), 363-380. Lecture 2 van Zweden No literature Lecture...

Summary of core texts for global marketing 2014-2015