Marketing

Hogeschool InHolland (InHolland)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

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marketing summary marketing summary
  • marketing summary

  • Summary • 13 pages • 2019
  • A summary of the marketing course. It contains everything explained in the classes and everything that needs to be learned from the book (principles of marketing).
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Marketing terms definitions
  • Marketing terms definitions

  • Other • 6 pages • 2016
  • Important marketing terms that revolve around PRODUCT, PRICING, PROMOTION, personal selling, direct marketing, PLACE/DISTRIBUTION.
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Marketing lectures notes period 1.1 + 1.2
  • Marketing lectures notes period 1.1 + 1.2

  • Summary • 7 pages • 2016
  • Marketing lecture notes, incl. marketing management concepts, product, service, Product LIfe Cycle, strategic plan, BSG Model, growth strategies, marketing plan, DESTEP, Engel's Law, Micro environment, intermediaries, customers, competitors, segmentation, competitor analysis, discount pricing, AIDA,
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Marketing summary (Kotler 5th ed. CH 1, 3, 4, 5, 6, 8, 9, 10)
  • Marketing summary (Kotler 5th ed. CH 1, 3, 4, 5, 6, 8, 9, 10)

  • Summary • 12 pages • 2016
  • Summary of Philip Kotler's Principles of Marketing book, 5th edition, chapters 1,3,4,5,6,8,9,10.
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Marketing lectures summary
  • Marketing lectures summary

  • Summary • 15 pages • 2016
  • Marketing lectures summary (term 4.2 for me at the time), including subjects: Marketing plan, Marketing tools (DESTEP, Five forces model, Competition analysis, SWOT, Confrontation matrix), Marketing stragies, Content marketing, Search engine marketing, Social media, E-mail marketing.
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Uitgebreide samenvatting Marketing Hoofdstukken 1,4,6,9,10
  • Uitgebreide samenvatting Marketing Hoofdstukken 1,4,6,9,10

  • Summary • 42 pages • 2013
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Hoofdstuk 12 - Distributiebeleid Hoofdstuk 12 - Distributiebeleid
  • Hoofdstuk 12 - Distributiebeleid

  • Summary • 8 pages • 2012
  • Goeie samenvatting van hoofdstuk 12
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