Youstock Study guides, Class notes & Summaries

Integrated brand promotion (IBP) can be defined as: a. the collaboration of two or more brands within a single advertisement with the intent ofsharing costs. b. the coordination of a number of promotional tools to create widespread brand exposure. c. a company's decision to focus on a wide range of traditional advertising forms to replace nontraditional forms. d. a unique concept seen mainly in local advertising campaigns. ANSWER: B . Which of the following is true of integrated brand p...