Price sensit Study guides, Class notes & Summaries
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price sensitive buyers
- Summary • 2 pages • 2022
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dealing with price-sensitive buyers
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MKT 100 Week 10 Assignment 2: Situation Analysis (Amazon)/ Rated A+
- Exam (elaborations) • 5 pages • 2020
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Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty.
What do the customers buy/use?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
2. Company
3. Context
Define thecurrent business environment. Include information about political, legal, economic technol...
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