11 Search Results 'pauwels'

Summary Marketing Performance Articles - 2018/2019

Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).

Almost all reading for PSRM I (except week 6 & 7)

Almost all reading for PSRM I Jeffrey W. Knopf, (2006) “Doing a Literature Review”,- Cas Mudde (2004) “The Populist Zeitgeist”, - Peter Mair, (2008) “Concepts and Concept Formation”- David Collier and James Mahon (1993) ‘Conceptual “Stretching” Revisited: Adapting Categories in Comparative Analysis- Meindert Fennema, (1997) “Some Conceptual Issues and Problems in the Comparison of Anti-Immigrant Parties in Western Europe”, Pa- .David Doyle (2011) “The Legitimacy of Politi...

Marketing Performance Summary (Articles and Lectures)

Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...

English linguistics 2 exam June 2010 completed

The exam of june 2010 English linguistics

Summary Market models + articles

Summary of the book Modeling Markets written by Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. Summary for the course Market Models summary of the articles

Summary Modeling Markets (course Market Models)

Summary of the book Modeling Markets by Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. Summary for the course Market Models summary of the articles

Samenvatting Criminal behavior during the life course

Dit bestand bevat een samenvatting van een deel van de artikelen van het vak 'Criminal behavior during the life course', gegeven op Universiteit Utrecht (2016/2017). De samenvatting is bijna volledig in het Engels (op een deel van 1 artikel na). Van de artikelen die hier niet zijn samengevat is een samenvatting beschikbaar op een andere site. Artikelen: - Crime, criminal justice, and criminology in the Netherlands (Tonry, M., & Bijleveld, C., 2007) - Sociological theories of crime (Rock, P., 200...

Reflecitions on academic discourse

Summary reflections on academic discourse by Muysken, Gijselaars, Hommes & Pauwels.

Pauwels Ba2 English Linguistics

Summary Market Models

Samenvatting boek: Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. 2015 Summary: -Modeling Markets (2015) Chapter 1-6 -Wittink, Addona, Hawkes & Porter – Scan*Pro: Estimation, Validation And Use of Promotional Effects Based on Scanner Data. - Baron & Kenny. 1986. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations....