Mgmt 490 Study guides, Class notes & Summaries

The best strategic offensives for companies involve which of the following? - ️️-striving to convert a competitive advantage into a sustainable advantage -overwhelming rivals with swift and decisive action True or False: A company's strategic offensive is usually based on brand-name recognition. - ️️false Lowering prices can be a successful competitive strategy for a company if - ️️-the company convinces buyers that its products are as good as its competitors' products. -it...

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Chapter 1 notes