28 Search Results 'marketing communication marketing communication master'

Recap of all articles that should be learned for the understanding and knowledge assignment part D for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Voorveld, H. A.M, van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media...

Detailed summary of all articles for the course Marketing Management (Pre-master Business Administration). The summary also includes all the important images. Articles in summary: - De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. - Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings. - Lockshin, L., & Cohen, E. (2011). Using product and retail ch...

This document is a very well done summary for the Marketing Communication course taught in the Marketing Management Master Degree at Tilburg University that contains information from the lectures, but also the teacher's remarks. More than 100 pages of information that will help you study for the exam.

Summary of the Chapters 1, 2, 3, 6, 8, 10, and 11 from the handbook 'Social Media Marketing' from Tuten & Solomon. These chapters where required readings for the Social Media Marketing course of the master Communication and Information Sciences.

All papers of the course ''Marketing Communication'' of the master Marketing Management year 2018 summarized. The abstract, method and results of every paper have been summarized.

Summary of all required information for Marketing Communication Part B: the Consumer. See the first page for an overview of the summarized information in this summary.

This is an english-written summary from the lectures of Marketing Communication ant the consumer. Some terms are translated to dutch.

Summary marketing communication chapter 1-5, including exam questions, PDFs and lesson notes.

Brand Management (B-KUL-D0R42A) Is included in these courses of study Study Abroad Program in European Culture and Society (PECS) (Leuven) Master of applied economics (Leuven) (Major Marketing) 60 ects. Master of applied economics (Leuven) (Minor Marketing) 60 ects. Master of Business Economics: Commercial Engineer (Leuven) (Major Marketing) 120 ects. Master of applied economics: commercial engineer (Leuven) (Minor trajectory 1: Minor Marketing) 120 ects. Master of Applied Economic Sciences: Com...

Clear and complete summary of all lectures of Marketing Communication and the Consumer for the Master of Communication Science at the VU. All necessary information for the exam, including images, in one document.