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Summary papers 1ZM16

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This summary includes the following articles for the course 1ZM16: Cooper, R.G. (2008). The Stage-Gate® idea-to-launch process: Update, what’s new, and NexGen systems. Journal of Product Innovation Management 25(3):213-232. Cooper, R. G., & Sommer, A. F. (2016). The Agile-Stage-Gate Hybrid Model: A Promising New Approach and a New Research Opportunity: The Agile-Stage Gate Hybrid Model. Journal of Product Innovation Management 33(5):513-526. Evanschit...

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  •  • 45 pages • 
  • by sandersmenno • 
  • uploaded  29-10-2019
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Unit 12 - Internet Marketing in Business - Task 2 (P3, P4 and M1)

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This is the second task of Unit 21 Internet Marketing in Business, consisting of P3, P4 and M1. For P3, you need to describe the benefits to customers of using internet marketing. For P4 however, you need to explain the benefits and opportunities for businesses using internet marketing within the marketing mix using an example of a business (Amazon in this document). For M1, you need to analyse the benefits of using internet marketing for both customers and businesses.

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  •  • 5 pages • 
  • by JVellaG • 
  • uploaded  15-09-2019
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