Mktg308 week Study guides, Class notes & Summaries

Week 2 Discussion: Websites and Blogging What are the elements of a great website and how does blogging impact the success of a website?

MKTG308 Week 2 Assignment; Instagram vs. Facebook

Week 5 Discussion: Social Networking Opportunities ● Provide examples of social media networking for marketing opportunities. The first social media platform is Facebook. Facebook is one of the largest social media platforms. Facebook is one of the biggest local business directories as well.

1. What is Social Media Marketing Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information CONTI..........

● What impact does web video have in social media marketing and what is the importance of engaging in social media discussions?

MKTG308 Week 2 Assignment; Instagram vs. Facebook

1. Question: Social media is best defined in the context of the previous industrial media paradigm. 2. Question: Online marketing rarely uses the internet for business leveraging. 3. Question: The ACT Methodology consists of three elements for successful online marketing: 4. Question: The attracting phase of the ACT Methodology consists of: 5. Question: A blog is a type of content management system that makes it easy for anyone to publish short articles called posts 6. Question: LiveJournal...

MKTG308 Week 3 Discussion; Social Networking

Based on the reading material so far, what do you feel are the greatest business challenges with social media marketing?

1. Question: Social media is best defined in the context of the previous industrial media paradigm. 2. Question: Online marketing rarely uses the internet for business leveraging. 3. Question: The ACT Methodology consists of three elements for successful online marketing: 4. Question: The attracting phase of the ACT Methodology consists of: 5. Question: A blog is a type of content management system that makes it easy for anyone to publish short articles called posts 6. Question: LiveJournal...