Csuf mktg 351 exam 1 Study guides, Class notes & Summaries

marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange people giving up something in order to receive something they would rather have production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales orientation the ideas that people will...

CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!!

marketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange - correct answer -people giving up something in order to receive something they would rather have production orientation - correct answer -a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales ...

marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange people giving up something in order to receive something they would rather have production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales orientation the ideas that people will...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

CSUF MKTG 351 Exam 1 Answered 2024

CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!! marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange people giving up something in order to receive something they would rather have production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales orienta...

CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!! marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange people giving up something in order to receive something they would rather have production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales orienta...

marketing activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers; clients, partners, and society at large true the primary focus of marketing is on satisfying customers' needs and wants because they are backed by buying power (creates demand) production philosophy focus on production; works well when demand exceeds supply and when when economies of scale are important (also when customers aren...

CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!! marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange people giving up something in order to receive something they would rather have production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales orienta...