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Summary marketing management
- Summary • 30 pages • 2020
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- $5.03
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Summary for the subject marketing management, IBA year 1. Summary of the chapters 9-12, 14 and 16.
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Marketing (IMK1) ib year 1
- Summary • 46 pages • 2020
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- $6.71
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Contains chapters 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
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Summary Foundations of Marketing - an Introduction
- Summary • 179 pages • 2018
- Available in package deal
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- $8.39
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After leaning this summary students will be better prepared for a career as a marketer in a private or public organization. They are able to demonstrate the importance of Marketing as a field of study for a profession in an international context and to interpret cultural differences as a drive for differentiation in Marketing. 

You will be able to:
To define the Marketing process.
To outline the Marketing environment.
To identify a customer value-driven Marketing strategy.
To select a customer...
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Summary chapter 1,2,3
- Summary • 9 pages • 2016
- Available in package deal
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- $5.02
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Economics, Marketing an Introduction
- Summary • 50 pages • 2016
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- $3.35
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For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab ...
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BBP 'The third wave'
- Case • 189 pages • 2017
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- $6.15
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Hereby a business plan project of the first year on IBS. The business plan is about a student cafe in the city center of Groningen where you can study and at the same time spend leisure time with friends and play some nice games.
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IBMS marketing year1
- Summary • 18 pages • 2017
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- $6.15
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Summary of the first year IBMS marketing course (MKT1). 2016/2017.
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Summary Marketing Management Fundamentals
- Summary • 24 pages • 2016
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- $6.14
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Chapter 1-13 except 4,7,9 &11(I did not need to study these chapters)
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Summary Marketing Management
- Summary • 20 pages • 2016
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- $5.03
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Broad summary of the book "Marketing Management for IBA"