MNM2604 Study guides, Class notes & Summaries

This document has attempts 1 and 2 for MNM2604 assignment 04 which is due on the 15th of June 2023. I passed the assignment with an "A" ALL ANSWERES ARE HIGHLIGHTED IN YELLOW

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Notes on Learning Unit / Study Unit 1 for MNM2604

I received 89% for this module and wish you the best of luck! This assignment discusses Miss K Ice Cream and a discussion on the following marketing communication tools: social media, sales promotions, and advertising; transactional and collaborative relationships; and differentiation strategy and focus strategy.

I received 89% for this module and wish you the best of luck! Business-to-Business Marketing for Imperial Logistics. This assignment discusses a secondary research method Imperial Logistics can apply in researching their customers, a brief discussion of macro and micro segmentation strategies, and three types of innovation strategies that organisations utilise to create new opportunities.

This document is searchable with the correct answers and feedback. Using it correctly guarantees distinction.

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MNM2604 Ass4 Semester 2 2023

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QUESTIONS AND ANSWERS