MNM2602 ASSIGNMENT 1 FOR 2024

QUESTION 1 Since marketers use media channels to target specific groups of consumers, it is appropriate to address some of the ethical concerns involved in targeting. You need to do the following: • Discuss each ethical concern (from the prescribed textbook) in your own words. • Provide a practical example of each ethical concern. • You need to provide your own examples and avoid copying the examples from the prescribed textbook. (4 marks will be awarded for theory and 4 for pra...

Background South Africa’s Department of Social Development serves as the government’s main provider of social assistance to the country’s poor. It also registers and maintains a database of more than 76,000 non-profit groups, which employ about 1 million people especially in the areas of social services, community development and housing, religion, as well as education and health. Every third NGO is based in Gauteng’s urban centres of Johannesburg and Pretoria; one out of five NGOs is b...