The Trade Desk EDGE Study guides, Class notes & Summaries

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False : True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False : False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply : D 2 | P a g e A DSP activates the data stored in a DMP. True False : True Cost per mill...

The Trade Desk EDGE: Marketing Foundations exam with verified answers What does "PII" stand for? -Correct Answer-Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. -Correct Answer-True The major difference between a true DSP and an ad network is: -Correct Answer-An ad network focuses on both the demand side and supply side As RTB evolves: -Correct Answer-The epicenter of power moves from ...

The Trade Desk EDGE: Marketing Foundations exam with verified answers What does "PII" stand for? -Correct Answer-Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. -Correct Answer-True The major difference between a true DSP and an ad network is: -Correct Answer-An ad network focuses on both the demand side and supply side As RTB evolves: -Correct Answer-The epicenter of power moves from ...

What does "PII" stand for? - Correct Answer Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - Correct Answer True The major difference between a true DSP and an ad network is: - Correct Answer An ad network focuses on both the demand side and supply side As RTB evolves: - Correct Answer The epicenter of power moves from the sell side to the buy side If you are the only one on the...

The Trade Desk: Advertising Concepts Exam Questions And Answers The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False - ANS True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel - ANS A It's important to have measurable conversions at all levels of the purchas...

The Trade Desk: Audience Activation Exam Questions And Answers A campaign's strategy depends on the sales cycle of the product being advertised. True False - ANS True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False - ANS True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions - ANS D When budgets are large, you should focus on more granular targetin...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - ANS True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - ANS False A data management platform (DMP) helps you evaluate audience data by: - ANS All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - ANS True Cost per mille (CPM) measures: - ANS The price ...

What does "PII" stand for? - ANS Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - ANS True The major difference between a true DSP and an ad network is: - ANS An ad network focuses on both the demand side and supply side As RTB evolves: - ANS The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency wind...

THE TRADE DESK EDGE : MARKETING FOUNDATION EXAM 2024/25 WITH FREQUENTLY TESTED QUESTIONS WITH CORRECT ANSWERS GRADED A+

TRADE DESK EDGE MARKETING FOUNDATION EXAM LATEST UPDATE WITH MULTIPLE, CORRECTLY ANSWERED QUESTIONS ALREADY GRADED A+