BEM 314

BEM314 CHAPTER 2 NOTES. This chapter is on Research Ethics, notes are made using notes from lectures and the following textbook: Wiid, J. & Diggines, C. 2020. Marketing Research, 4th edition. JUTA.

BEM314 CHAPTER 3 NOTES. This chapter is on Overview of the marketing research process, notes are made using notes from lectures and the following textbook: Wiid, J. & Diggines, C. 2020. Marketing Research, 4th edition. JUTA.

BEM314 CHAPTER 1 NOTES. This chapter is on Perspectives on Marketing Research, notes are made using notes from lectures and the following textbook: Wiid, J. & Diggines, C. 2020. Marketing Research, 4th edition. JUTA.

Chapter 4 of BEM314, Problem definition is the starting point of any scientific research process. The marketing problem is the basis of any investigation, and so it is necessary to obtain a clear insight into the nature, scope, and intensity of the problem before formulating the research problem.

Chapter 5 of BEM314 focuses on research design, objectives, and classification. The chapter examines quantitative and qualitative data and secondary and primary research. The research proposal and draft. Research collection strategies.

Please find chapter 2

Please find chapter 6

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Please find chapter 8

Please find chapter 9