Marketing strategy

Universiteit van Amsterdam (UvA)

Here are the best resources to pass Marketing strategy. Find Marketing strategy study guides, notes, assignments, and much more.

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 MarketingStrategy1920_Summary_Chow_11837225  MarketingStrategy1920_Summary_Chow_11837225
  • MarketingStrategy1920_Summary_Chow_11837225

  • Summary • 57 pages • 2020
  • This 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...
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Marketing Strategy Summary 2018
  • Marketing Strategy Summary 2018

  • Summary • 24 pages • 2018
  • A complete and comprehensive summary of all lectures and short notes on all manditory articles. Msc. Business Administration - Marketing Track 2018-2019.
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All articles Marketing Strategy 2018/2019
  • All articles Marketing Strategy 2018/2019

  • Summary • 37 pages • 2018
  • All articles Marketing Strategy 2018/2019 everything you need to know!
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All lectures Marketing Strategy 2018/2019
  • All lectures Marketing Strategy 2018/2019

  • Class notes • 54 pages • 2018
  • All lectures Marketing Strategy 2018/2019 with explanations
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Marketing Strategy Summary - MSc Business Administration
  • Marketing Strategy Summary - MSc Business Administration

  • Summary • 118 pages • 2018
  • Marketing Strategy summary and lecture slides 2018
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Marketing summary (lectures and literature) Marketing summary (lectures and literature)
  • Marketing summary (lectures and literature)

  • Summary • 53 pages • 2017
  • Summary including all the discussed articles and lecture materials. Course code: 6314M1079
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Marketing Strategy Summary 2017/2018 (all content)
  • Marketing Strategy Summary 2017/2018 (all content)

  • Summary • 62 pages • 2017
  • Marketing Strategy 2017/2018 - Summary of all content, including all class notes and required articles
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Total Summary Marketing Strategy - UVA - Master
  • Total Summary Marketing Strategy - UVA - Master

  • Summary • 43 pages • 2017
  • Week 1: Introduction Marketing Strategy - Porter(1996), What Is Strategy?, Harvard Business Review, nov-dec, p61-78  Collis&Rukstad (2008), Can you say what your strategy is?, Harvard business review, April, p82 90 - Morgan (2012), Marketing and business performance, Journal of the Academy of Marketing Science, vol 40:102–119 - Lemon,Rust& Zeithaml (2001). What drives customer equity? Marketing Management 10 (1), p20 Week 2: Internal&external analysis - Herhausen (2016), Unfold...
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Marketing Strategy Summary
  • Marketing Strategy Summary

  • Summary • 71 pages • 2017
  • Samenvatting Marketing Strategy course van Business administration master marketing track. (June 2016)
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