Marketing for premaster

Marketing for premaster. Extensive summary with a glossary per paragraph and many examples. Part 4 The consumer's culture contains the chapters 11, 12 ,13 and 14. You can download the free flip-cards for the glossary soon.

Notes from Henk Roest's lectures so far. Notes were made during the lectures and otherwise not ordered or checked for spelling, but complete. Both English and Dutch.

Comprehensive and comprehensive summary of chapters 11 through 14 from the book Consumer behavior (7th Edition). The summary contains both examples and marketing implications and ends with a number of practice questions (and a link to more practice questions). Some difficult words are explained in Dutch.

Marketing for premaster. Extensive summary with a glossary per paragraph and many examples. Part 3 The process of making decisions contains the chapters 7,8,9 and 10. You can download the flip-cards for the glossary below.

A comprehensive summary of chapters 7 through 10 for the midterm of the Marketing (for premaster) course of the book Consumer behavior - Hoyer, Macinnis, Pieters. The summary also contains examples (clearly identifiable) and marketing implications (clearly recognizable). In addition, the summary has been supplemented with a few points from the lesson and checked with the help of other summaries to actually present the essence of these chapters. In addition, some difficult words have been transla...

Summary Marketing for the Premaster test for the second midterm. Chapter 13-18

Summary section 3 of the book Consumer Behavior