Interactive Marketing

IM - Online Marketing Action Plan Laatste update van het document:   geleden

Volledige case IM

Introducing a Social Perspective in Avatar Theory: the Influence of Avatar Type on Customer Trust through Perceived Social Presence Laatste update van het document:   geleden

Literature on the role of avatars in the retail environment is lacking a social perspective. This research introduces social presence theory to analyze to which extent different avatar types increase the socialness of the online shopping experience.

Impact of Product Presentations on Impulsive Buying Behavior Laatste update van het document:   geleden

Characteristics and influences of different product presentation formats has been widely discussed, hence, empirical research about the possible stimulation of a consumer’s purchase impulsiveness are limited.