Samenvatting
Consumer Behavior Summary (Book, Articles, and Lectures)
- Instelling
- Radboud Universiteit Nijmegen (RU)
- Boek
- Consumer Behavior
Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1...
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