Samenvatting
Marketing Communication - Full RUG summary of all lectures and chapters of the book
- Instelling
- Rijksuniversiteit Groningen (RuG)
This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising -...
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