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Narok county Study guides, Class notes & Summaries

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THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA

  • THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA

  • Thesis • 126 pages • 2021
  • THE EFFICACY OF CUSTOMER RELATIONSHIP ON GUEST LOYALTY IN TOURIST ACCOMMODATION FACILITIES IN MASAI MARA NATIONAL RESERVE, NAROK COUNTY, KENYA ABSTRACT Kenya’s hospitality sector operates in a very competitive environment leading to business instability. Thus there was the need to assess whether customer relationship initiative would be a means of influencing loyalty in accommodation facilities in Masai Mara National Reserve (MMNR) as an issue of concern in research, policy, and practice. I...
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