Target audiences Study guides, Class notes & Summaries

Which medium was the first to reach a national audience on a regular basis? - Answer-Magazines What media shifts in the 1950s and 1960s led magazines to become more specialized? - Answer-Television took away magazines' mass audience, as well as the advertisers that had previously used magazine ads to reach national audiences. General interest magazines gave away to specialized ones; aimed at specialized and segmented readers. Tend to have broader range in terms of geographical distribution t...

Advertising - Any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service or idea. Brand - The label with which to desinate an individual product and differentiate it from competitions. Unique Selling Proposition (USP) - A summary statement used to meaninguflly differentiate the brand from the competition- key challenge for pofessional advertisers. Functions of Advertising - -Competition among firms: compe...

IAB - Digital Media Buying & Planning with Complete Solutions IAB - Digital Media Buying & Planning with Complete Solutions Ad Verification - ANSWER-A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. Agency Corporate Contracts or Rate Cards - ANSWER-Documents that list the descriptions and prices for various adve...

Public Speaking Chapter 6Audience Analysis - correct answer Process of gathering and analyzing information about audience members. Audience-Centered Approach - correct answer Will help prepare something the audience will want to hear. Pandering - correct answer Keeping and audience-center, but keeping your own convictions and views. Attitudes - correct answer General evaluations of people, ideas, objects, or events. Beliefs - correct answer The way people perceive reality. Values ...

RACE - correct answer - Research- defining PR problems - Action- program planning - Communication- execution - Evaluation- evaluating the program Components of PR - correct answer - Counseling - Research - Media relations - Publicity - Employee/member relations - Community relations - Public affairs - Government affairs - Issue management - Financial relations - Industry relations - Development/fund-raising - Multicultural relations/workplace diversity - Special events - Mark...

Domain 2 of GMETRIX Latest Version Already Passed Target Market The customer group to which a company markets its products/services too value proposition A statement that explains to customers why they should do business with your company Pricing The payment amount a company charges for the product/service they sell Primary Data Firsthand research like surveys, focus groups, interviews, statistical data, and is the most reliable type of data Secondary Data Commonly an interpr...

COMM 345 EXAM 1 TAMU Questions and Answers 2024 What do media industries do? -Answer-create and distribute content intellectual property -Answer-A product of the intellect, such as an expressed idea or concept, that has commercial value. content creator -Answer-the person or entity responsible for creating the original website content content distributor -Answer-the person or entity who distributes the content of and provides a platform for creators difference between content creator and...

MKT 3340 Exam 2 Correct Questions & Answers(graded A) PEST Analysis - ANSWER Political, Economical, Social, Technological SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profit target markets - ANSWER first stage of the quick and dirty marketing plan Marketing Segmentation - ANSWER involved aggregating targets into groups that have common needs and will respond simil...

"Television Everywhere" Rumble - Answer-Dish Network vs. Time Warner Cable; Dish wants to copyright these terms, but HBO Go already had the idea. Dish abandons fight in Feb 2014. The Aereo Fight - Answer-USSC Case: ABC, Inc v. Aereo; Aereo wants to give all subscribers an antenna and send a signal to all devices without paying the companies. Question of legality. Media Convergence - Answer-When products typically linked to one medium show up on many media (e.g. - reading a book on your ph...

What are media platforms? - ️️Broadcast, print, online What are media professions? - ️️Journalist, PR Practiotioner, Advertising Copy Writer What are the primary functions of media? - ️️Inform, Persuade, Entertain Advertising has another function - REMIND For whom are media messages crafted? - ️️Target audiences How do we discover what audiences want? - ️️Through research - demographic & psychographic What do we know about modern audiences? - ️️Participat...