Marketing p Study guides, Class notes & Summaries
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Summary all articles Digital Marketing Intelligence 2022-2023
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Summary all articles Digital Marketing Intelligence 2022-2023 
 
- Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. 
- Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. 
- Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. 
- Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
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VZT1 Task 1 Company G 1-Year Marketing Plan
- Exam (elaborations) • 8 pages • 2022
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Introduction 
Company G is a highly regarded and respected company and leader in the electronics market. It 
develops high-quality small appliances, and the newest addition to their lineup is a high-end 
griddle. This innovative produce will save time and money for families who own it. 
Product Description and Classification 
Product Description and Support of the Mission 
Company G Mission Statement 
“We enable consumers to improve the quality and convenience of their lives by providing 
high...
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TEST BANK FOR CLAYTONS BASIC PHARMACOLOGY FOR NURSES 18TH EDITION BY WILLIHNGANZ
- Exam (elaborations) • 349 pages • 2023
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TEST BANK FOR 
CLAYTONS BASIC 
PHARMACOLOGY 
FOR NURSES 18TH 
EDITION 
BY WILLIHNGANZ 
 
Chapter 1: Drug Definitions, Standards, and Information Sources 
Test Bank 
MULTIPLE CHOICE 
1. What is the name under which a drug is listed by the U.S. Food and Drug Administration 
(FDA)? 
a. Brand 
b. Nonproprietary 
c. Official 
d. Trademark 
ANS: C 
The official name is the name under which a drug is listed by the FDA. The brand name, or 
trademark, is the name given to a drug by its manufacturer. The ...
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RE MARKETING POWERHOUSE EXAM PREP
- Exam (elaborations) • 13 pages • 2023
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How to build name recognition? - Answer- comes from developing a marketing plan that is outside the box, something that separates you from others. 
 
- Post something of value on a neighborhood Facebook page. 
 
- Create a YouTube video from your phone about your listings, it will be one of the first to show up on Google. 
 
- Donate supplies and backpacks to schools in your market area. 
 
- Sponsore a neighborhood newsletter for each month that hosts a newsworthy column or notice of a sold lis...
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The Complete Retail & Omnichannel Marketing Premium Study Pack
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All the best summaries for Retail & Omnichannel Marketing (EBM880B05) for MADS and Marketing Management. Containing: All Lectures, Readings (Mandatory & Optional) and a Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying.
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WGU C957 PRE-ASSESSMENT: APPLIED ALGEBRA (FXO1) (PFXO) 2023 with complete solution
- Exam (elaborations) • 57 pages • 2023
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WGU C957 PRE-ASSESSMENT: APPLIED ALGEBRA (FXO1) (PFXO) 2023 with complete solution
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Summary articles week 4 Managing Customer Experience and Value
- Summary • 7 pages • 2024
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Summary of the 3 articles of week 4 of MCEV, for RUG-students. 
The summarized articles are: 
De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. 
De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. 
Morgan, N. A., & Rego, L. L. (2006). The value of different cu...
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MBA 705 - Final Exam questions and answers
- Exam (elaborations) • 17 pages • 2024
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Brand Manager: - ANSWER-The project manager in P&G's version of the matrix 
structure. 
Centralization: - ANSWER-An organizational decision-making approach with 
most strategic and operating decisions made by managers at the top of the 
organization structure (at corporate headquarters). 
Corporate Restructuring: - ANSWER-A change in the organization's structure to 
improve efficiency and firm performance, including such activities as realigning 
divisions in the firm, reducing the amount of c...
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CEBS - GBA Practice Exam 1 Questions and Answers
- Exam (elaborations) • 37 pages • 2023
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CEBS - GBA Practice Exam 1 Questions and Answers 
 
1. Which of the following statements correctly describes 
minimum require- ments that group benefit plans typically 
must meet in order to be prospec- tively rated on contract 
renewal?: The more unpredictable the event that will trigger a 
claim, the larger the minimum group size and premium 
requirements 
 
2. Which of the following statements correctly describes the 
term graduation as it applies to mortality tables?: It is a 
mathematica...
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BUAD 331 Exam 1 Questions And Answers
- Exam (elaborations) • 12 pages • 2023
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Supply chain management refers to a relatively new business phenomenon: correct answer: the management of upstream and downstream relationships with suppliers and customers to deliver superior customer value at less cost to the supply chain as a whole 
 
Which of the following is not an element of the integrated supply chain for General Mills' Honey Nut Cheerios? correct answer: dairy cow farmers 
 
The "Great Divide" in the supply chain occurs between correct answer: demand-focused activi...
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