Mkt 101 Study guides, Class notes & Summaries

Marketing Plan Questions with 100% Verified ANSWS

2022 FINANCE 304, MARKETING TEST BANK 11TH EDITION

MKT 101CH02TB

1. Which of the following is true with regard to a good decision? a. It ensures that good outcomes will be obtained b. It accounts for unlucky outcomes c. It should be independent of the sequencing of uncertainties and decisions d. It should incorporate all information about uncertainties and alternatives e. All of these options 2. All problems related to decision making under uncertainty have three common elements: a. the mean, median, and mode b. the set of decisions, the cost of each decisio...

When evaluating marketing, itis besttoevaluatemicro-marketingand macro-marketing separately. True FalseIn theUnited States,theaimoftheeconomic systemhas been tosatisfyconsumers'needs as they- -theconsumers--seethem. True False 3. In theUnited States,thebasicobjective ofour market-directed economic system has been tosatisfy consumer needs as they,theconsumers, seethem. True False 4. TheAmerican Customer Satisfaction Indexmakes it possibletotrack changes in consumer satisfaction measures overtime...

MKT 530 All Questions and Answers MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) As the manager of an organization that is att empting to build a Marketing Information System (MIS), you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research. A) external records and documents B) databases found on the Internet C) consultant repo...

MKT 101 Unit 6 Quiz (Verified Answers).docx Review Test Submission: Unit 6 Quiz • Question 1 Formal sales force evaluation forces management to develop and communicate clear standards for judging performance and provide constructive feedback and motivation to perform well. Selected Answer: True Correct Answer: True Response Feedback: Correct! • Question 2 Designing sales force strategy and structure is a minor element of sales force management, and as such is an aspect that most companies do...

MKT 101 Unit 7 Quiz (Verified Answers).doc Review Test Submission: Unit 7 Quiz Review Test Submission: Unit 7 Quiz • Question 1 10 out of 10 points A catalog is currently defined as a printed, bound piece of at least eight pages that sells multiple products and offers a direct ordering mechanism. Selected Answer: False Correct Answer: False Response Feedback: Correct! • Question 2 10 out of 10 points Direct marketing rarely occurs on a one-to-one, interactive basis. Selected Answer: False...

MKT 101 Unit 2 Quiz (Verified Answers).doc Review Test Submission: Unit 2 Quiz • Question 1 7.69231 out of 7.69231 points The ________ environment consists of factors that affect consumer purchasing power and spending patterns. Selected Answer: d. economic Correct Answer: d. economic Response Feedback: Correct! The economic environment does indeed affect the purchasing power of consumers. • Question 2 7.69231 out of 7.69231 points Researchers found that a number of well-known brands tended ...

MKT 101 Unit 1 Quiz (Verified Answers).doc Review Test Submission: Unit 1 Quiz • Question 1 8.33333 out of 8.33333 points Which of the following is most essential to any definition of marketing? Selected Answer: c. customer relationships Correct Answer: c. customer relationships Response Feedback: Yes! Marketing used to be understood in the sense of making a sale, but today it is understood in the sense of satisfying a customer/client need. Perhaps the simplest definition of marketing is: man...