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Marketing Communication

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Marketing Communication. Find Marketing Communication study guides, notes, assignments, and much more.

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Marketing Communication Summary - Radboud University, IBC, Year 1 Marketing Communication Summary - Radboud University, IBC, Year 1

  • Marketing Communication Summary - Radboud University, IBC, Year 1

  • Summary • 33 pages • 2019
  • This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
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Examinations Summary Examinations Summary

  • Examinations Summary

  • Summary • 70 pages • 2020
  • Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...
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Lectures Marketing Communication Lectures Marketing Communication

  • Lectures Marketing Communication

  • Class notes • 40 pages • 2019
  • A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation.
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Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14) Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14)

  • Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14)

  • Summary • 95 pages • 2018
  • Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.
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Marketing Communications, a European perspective - exam period 2 Marketing Communications, a European perspective - exam period 2

  • Marketing Communications, a European perspective - exam period 2

  • Summary • 24 pages • 2018
  • Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
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Marketing Communications: a European Perspective Marketing Communications: a European Perspective

  • Marketing Communications: a European Perspective

  • Summary • 31 pages • 2018
  • Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
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De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition) De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition)

  • De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition)

  • Summary • 24 pages • 2018
  • Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.
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