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Marketing Fundamentals Chapter 1 summary
- Summary • 12 pages • 2020
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Comprehensive summary of the book 'Marketing fundamentals' 3rd edition, Chapter 1 contains 6 paragraphs which are also summarized in this summary: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.
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Marketing Fundamentals Summary Chapter 4
- Summary • 11 pages • 2020
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Comprehensive summary of Chapter 4 of the book Marketing Fundamentals. This summary contains the first five paragraphs: the purchase decision process, types of orientation and buying behaviour, impact of personal circumstances, psychological influences on consumer decisions, social influences on consumer behaviour.
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Marketing Fundamentals Chapter 2 summary
- Summary • 6 pages • 2020
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Comprehensive summary of chapter 2 from the book Marketing Fundamentals. This summary consists of the first four paragraphs of this chapter: marketing planning, business definition and mission statement, SWOT analysis and determining marketing objectives.
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Marketing Summary Chapters 1-14 (Year 1 & 2)
- Summary • 49 pages • 2018
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An extensive summary of chapters 1-14. This summary can be used for the exams in both year 1 and 2.
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Online Marketing Communication Verhage Summary
- Summary • 22 pages • 2019
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A summary of Marketing Fundamentals by Bronis Verhage.
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Online Marketing&Communication
- Summary • 21 pages • 2019
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An in-depth summary of the Verhage Marketing Fundamentals: An International Perspective book.
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Marketing Fundamentals chapters 1 - 6 summary
- Summary • 16 pages • 2018
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A summary of chapters 1 - 6 of Marketing 1 from International Marketing Management

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