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TEST BANK for Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition, George Belch Michael Belch. All Chapters 1-22. (Complete Download). 1384 Pages.
- Other • 1384 pages • 2023
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Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition, George Belch Michael Belch. All Chapters 1-22. (Complete Download). 1384 Pages. TABLE OF CON TENTS Part One Introduction to Integrated Marketing Communications 1 AN INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS 2 THE ROLE OF IMC IN THE MARKETING PROCESS Part Two Integrated Marketing Communications Program Situation Analysis 3 ORGANIZING FOR ADVERTISING AND PROMOTION: THE ROLE OF AD AG...
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Marketing
- Package deal • 5 items • 2023
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Plans to deal with the customer, successful marketing methods and tricks, with an expert marketer line
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Media Planning Study Notes (HD) UTS 24207
- Class notes • 44 pages • 2020
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Thorough and detailed Media Planning Notes. HD received. Followed the textbook.
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