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COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE
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COB 204 Final EXAM QUESTIONS AND 
CORRECT DETAILED ANSWERS|AGRADE 
Which of the following best describes CRM? - ANSWER- a way of thinking and acting 
Which of the following is an important enabler of CRM? - ANSWER- recognizing that 
there are many customer touch points 
Which of the following is NOT a customer touch point? - ANSWER- none of the above - 
all are touch points 
Which of the following is a customer touch point? - ANSWER- telephone contact 
e-mail 
Web sites 
customer visits to a sto...
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