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COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE
  • COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE

  • Exam (elaborations) • 6 pages • 2024
  • COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to a sto...
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