Management Information Systems BCS300

Customer Relationship Management essay Last document update:   ago

Businesses, no matter big or small, all need to generate revenue to stay alive in the constantly changing economy. The customer is always the king, a common saying, which essentially means driving businesses to form well-established relationships with their customers who can either make or break them. Each customer plays a very important role in growth of the company. Having diverse needs, customers expect the sales representatives or customer service representatives to understand them and respo...