Advertising Promotion and Other Aspects of Integrated Marketing Communications
Brookstone College Of Business
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Advertising Promotion & Other Aspects of Integrated Marketing Communications, 9e Shimp-Test Bank
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Advertising Promotion & Other Aspects of Integrated Marketing Communications, 9e Shimp-Test Bank



Advertising Promotion & Other Aspects of Integrated Marketing Communications, 9e Shimp-Test BankMany companies treat the various communication elements, such as advertising, sales promotions, public relations, and so on, as virtually separate activities rather than integrated tools that work together to achieve a common goal.One reason firms have not practiced IMC is because outside suppliers,...
Exam (elaborations)
Advertising Promotion & Other Aspects of Integrated Marketing Communications, 9e Shimp-Test Bank
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Advertising Promotion & Other Aspects of Integrated Marketing Communications, 9e Shimp-Test Bank 
 
Advertising Promotion & Other Aspects of Integrated Marketing Communications, 9e Shimp-Test BankMany companies treat the various communication elements, such as advertising, sales promotions, public relations, and so on, as virtually separate activities rather than integrated tools that work together to achieve a common goal.One reason firms have not practiced IMC is because outside suppliers,...
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Fear of missing out? Then don’t!
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia