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Here are the best resources to pass MGT230 (MGT230). Find MGT230 (MGT230) study guides, notes, assignments, and much more.
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Jeremy McPherson Wk3 NikeCaseStudy (NEWEST)
Case • 4
pages
• 2021
Nike Case Study Analysis

Nike: Spreading Out to Win the Race

Nike is indisputably a giant in the athletics industry. The Portland, Oregon, company is known

worldwide for its products, none of which it actually makes. It has thrived by knowing how to

stay small, focusing on core competencies, and outsourcing manufacturing.

But if you don’t make anything, what do you actually do? If you outsource everything, what’s

left? A lot of brand recognition, as it turns out.

Behind the Swoosh
...
Jeremy McPherson Wk3 NikeCaseStudy (NEWEST)
Last document update:
ago
Nike Case Study Analysis

Nike: Spreading Out to Win the Race

Nike is indisputably a giant in the athletics industry. The Portland, Oregon, company is known

worldwide for its products, none of which it actually makes. It has thrived by knowing how to

stay small, focusing on core competencies, and outsourcing manufacturing.

But if you don’t make anything, what do you actually do? If you outsource everything, what’s

left? A lot of brand recognition, as it turns out.

Behind the Swoosh
...
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