Summary
Book: Phillip Kotler – Principles of Marketing, Summary Y2Q2
- Course
- Institution
- Book
A summary of the lessons and lectures, the 'Global Branding' course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.
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