7.
name 5 of the 10 principles for coming up with an effective product vision
Answer: 1. Start with why (use product vision to articulate purpose that everyone follows)
2. Fall in love with the problem not with the solution
3. Don’t be afraid to think big with visions
4. Don’t be afraid to disrupt yourselves, otherwise someone else will (new value > protecting)
5. The product vision needs to inspire
6. Determine and embrace relevant and meaningful trends (how can they be leverages?)
7. Skate to where the puck is heading, not to where it was (what is changing and what is not)
8. Be stubborn on vision but flexible on the details (don’t vision pivot but discovery/detail pivot)
9. Realize that any product vision is a leap of faith (able to validate = not ambitious enough)
10. Evangelize continuously and relentlessly (reassure before fears infect others, communicate)