Can\'t Buy Me Like notes

This is summary is everything you need for quizzes or the midterm for your advertising class. The book 'Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results' contains(among other things) good tips to fix or build your online reputation as a brand. It is all on the relationship between the brand as a consumer. This summary contains the info that you need to make your exam. If you are too broke to buy the book or to lazy to read all of those pages (No worries, we've all...