Summary
Summary Marketing Planning and Strategic management
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Summary of the course marketing planning and strategic management given at the Hague University European studies
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Some examples from this set of practice questions
1.
What do today\'s customers have?
Answer: better information, more choices, higher expectations, better market access, more purchasing power.
2.
what do customers experience more and what demand is higher
Answer: more influence and more transperency
3.
What is the 6 step market plan process?
Answer: 1 Research and analyze situation 2 understand market and customers 3 plan segmentation, targeting and positioning 4 plan direction, objectives and marketing support 5 develop marketing strategies 6 plan metrics and implementation
4.
What do you consider in developing a market plan?
Answer: how competitors and other stakeholders influence the plan planning process months ahead before implementing coordination inside and outside the firm
5.
what are the marketing/ marketing mix
Answer: product price promotion channel
6.
What is a product example
Answer: a tangible good or intangible service. Example Levi\'s
7.
what is pricing based on?
Answer: customers value positioning product costs competitive forces value organization expects
8.
what is pricing based on?
Answer: customers value positioning product costs competitive forces value organization expects
9.
What is a channel with example?
Answer: how, when and where to make goods and services available to customers. when prefer a choice of channels, multichannel example Amazon
10.
what is promotion and an example?
Answer: advertising personal selling direct marketing public relations social media online marketing mobile marketing example instagram
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