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Services Marketing notes (1st edition)

Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077131715

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View all 18 notes for Services Marketing, written by Alan Wilson, Valarie A. Zeithaml. All Services Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Services Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

Best selling Services Marketing notes

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Services Marketing
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Samenvatting van het boek 'Services marketing: integrating customer focus across the firm'. Alleen hoofdstuk 12 mist in deze samenvatting. Dit is de stof die uit dit boek gekend moet worden voor het vak Services Marketing aan de UvT.

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  •  • 40 pages • 
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Summary Book Chapters 1-18 (Exam)
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Deze samenvatting bevat alle hoofdstukken van het boek "Services Marketing - Integrating Customer Focus Across The Firm" (Alan Wilson et al.) die studenten Pre-Master Marketing Management worden geacht te kennen voor Services Marketing. Het is een Engelstalige samenvatting van 70 pagina's, met daarin verwijzingen naar het boek (e.g. see table 2.1 on page 89).

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Services Marketing, chapters: 1-11 and 13-18
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Summary of the chapters 1-11 and 13-15 from Services Marketing written by Alan Wilson Valerie A. Zeithaml Mary Jo Bitner & Dwayne D. Gremler; Second (2nd) European edition.

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Assignment Service Marketing (pre-master Marketing Management)
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Het assignment van Service Marketing (docent Hans Haans) tijdens de Pre-master Marketing Management, geschreven in 2015. Het betreft twee assignments, een service blueprint voor een uitvaartonderneming en een bijbehorende enquete. Beoordeeld met een 7,8.

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  •  • 27 pages • 
  • by jaspersnelders • 
  • uploaded  11-01-2016
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Marketing 3.1 / Services marketing - colleges + belangrijke delen boek
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Het is een samenvatting van de colleges van Marketing 3.1/Services Marketing. De colleges zijn uitgebreid met belangrijke delen uit het boek.

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  •  • 28 pages • 
  • by HesterMoerman • 
  • uploaded  11-10-2014
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Newest Services Marketing summaries

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Assignment Service Marketing (pre-master Marketing Management)
(3)
$6.10
19x  sold

Het assignment van Service Marketing (docent Hans Haans) tijdens de Pre-master Marketing Management, geschreven in 2015. Het betreft twee assignments, een service blueprint voor een uitvaartonderneming en een bijbehorende enquete. Beoordeeld met een 7,8.

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  •  • 27 pages • 
  • by jaspersnelders • 
  • uploaded  11-01-2016
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Year 2 - summary of the book Services marketing
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Samenvatting van het boek Services Management (niet alle hoofdstukken)

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  • by charlottedeb • 
  • uploaded  15-04-2016
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Service Marketing - whole book, but specific indicated pages
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Indicated pages of the book: Chapter 1: 5-11, 15-18. Chapter 2: 29-42. Chapter 3: 51-62. Chapter 4: 73-76, 78-83. Chapter 5: 96-106. Chapter 7: 141-151. Chapter 9: 173-189. Chapter 10: 226-236. Chapter 16: 377-389. Chapter 18: 420-430.

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  • by jessieslegers • 
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