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Marketing Research notes (5th edition)

Naresh K. Malhotra, Dan Nunan - ISBN: 9781292103129

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View all 7 notes for Marketing Research, written by Naresh K. Malhotra, Dan Nunan. All Marketing Research notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Research summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Business Research Method 1 (Quantitative) - Summary of the book
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Summary of the required book for Business Research Method 1 (Quantitative) VU course 2018. Name of the book: Marketing Research - an applied approach (5th edition) written by Malhotra, Naresh, Daniel Hunan, and David Birks (2017). Chapters included: 1, 2, 3, 12, 13, 14, 15, 20, 21, 22, and 24

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Business Research Methods I (BRM I) - Lectures slides EXPLANATION / TEACHER'S COMMENTS
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Business Research Methods I Lecture Slides Summary combined with the TEACHER'S EXPLANATION. Explanation of the slides example exam questions

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A summary of the chapters (1, 2, 3, 12, 13, 22, 24, 14, 15, 20, 21) of the book Marketing Research, An Applied Approach (5th European Edition) by Malhotra, Naresh, Hunan, and Birks (2017) required for the course Business Research Methods I (Quantitative). Some notes from the lectures (VU - IBA - 2nd year) have been added.

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BRM I lectures 4 & 5
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This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this document focus on Factor Analysis & Sampling

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BRM I lectures 1-2-3
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This document includes lectures. The summaries include examples to understand the concepts more easily. This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.

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BRM I lecture 6
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This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this summary focus on hypothesis testing (tests and their related null hypotheses).

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BRM I 5 Regression assumptions
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This document includes 5 core assumptions which are important for regression analysis in a quick overview. In the exam, you will have to interpret SPSS output (graphs and plots) about the assumptions.

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Business Research Method 1 (Quantitative) - Summary of the book
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$6.09
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Summary of the required book for Business Research Method 1 (Quantitative) VU course 2018. Name of the book: Marketing Research - an applied approach (5th edition) written by Malhotra, Naresh, Daniel Hunan, and David Birks (2017). Chapters included: 1, 2, 3, 12, 13, 14, 15, 20, 21, 22, and 24

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Business Research Methods I (BRM I) - Lectures slides EXPLANATION / TEACHER'S COMMENTS
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Business Research Methods I Lecture Slides Summary combined with the TEACHER'S EXPLANATION. Explanation of the slides example exam questions

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Business Research Methods I - Quantitative - Book Summary
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A summary of the chapters (1, 2, 3, 12, 13, 22, 24, 14, 15, 20, 21) of the book Marketing Research, An Applied Approach (5th European Edition) by Malhotra, Naresh, Hunan, and Birks (2017) required for the course Business Research Methods I (Quantitative). Some notes from the lectures (VU - IBA - 2nd year) have been added.

i See more info x
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  •  • 28 pages • 
  • by estclaudinem • 
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i x
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BRM I lectures 4 & 5
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This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this document focus on Factor Analysis & Sampling

i See more info x
  • Summary
  •  • 11 pages • 
  • by minxx • 
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i x
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BRM I lectures 1-2-3
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This document includes lectures. The summaries include examples to understand the concepts more easily. This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.

i See more info x
  • Summary
  •  • 15 pages • 
  • by minxx • 
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BRM I lecture 6
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$3.32

This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this summary focus on hypothesis testing (tests and their related null hypotheses).

i See more info x
  • Summary
  •  • 10 pages • 
  • by minxx • 
  • uploaded  30-03-2019
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i x
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BRM I 5 Regression assumptions
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$3.32

This document includes 5 core assumptions which are important for regression analysis in a quick overview. In the exam, you will have to interpret SPSS output (graphs and plots) about the assumptions.

i See more info x
  • Summary
  •  • 4 pages • 
  • by minxx • 
  • uploaded  30-03-2019
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i x

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