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Marketing Communication Strategy notes (1st edition)

Ko J.M.G. Floor, Fred van Raaij - ISBN: 9789001782566

View all 15 notes for Marketing Communication Strategy, written by Ko J.M.G. Floor, Fred van Raaij. All Marketing Communication Strategy notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communication Strategy summary or other study material that matches your study style perfectly, and studying will be a breeze.

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IBL Year 3 - International Business Communication Summary (exam Semester 2 Block 3 and 4) (Made by Amy Diemer)
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Summary International Business Communication (IBC) exam IBL Year 3 Semester 2 Block 3 and 4 Chapters: 1, 2, 4, 5, 6, 7, 8, 13, 14, 18 information on Platforms Based on the book: Marketing Communication Strategy Ko J.M.G. Floor W. Fred van Raaij Noordhoff Uitgevers Groningen B.V. 14-04-2011 Ko Floor, Fred van Raaij, 600 pages 2566 English Course module code: IBLIBC02R3

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IBC (international business communications) summary block 3&4 Exam block 4 year 3 IBL
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Samenvatting van de specialisatie IBC, bevat de hoofdstukken 1,2,4,5,6,7,8,13,14,18 en platforms/ multi channel approach. Niet alleen de powerpoints zijn gebruikt, maar ook het boek!

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IBL Year 3 - International Business Communication Summary (exam Semester 2 Block 3 and 4) (Made by Amy Diemer)
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$4.99
14x  sold

Summary International Business Communication (IBC) exam IBL Year 3 Semester 2 Block 3 and 4 Chapters: 1, 2, 4, 5, 6, 7, 8, 13, 14, 18 information on Platforms Based on the book: Marketing Communication Strategy Ko J.M.G. Floor W. Fred van Raaij Noordhoff Uitgevers Groningen B.V. 14-04-2011 Ko Floor, Fred van Raaij, 600 pages 2566 English Course module code: IBLIBC02R3

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  • Summary
  •  • 18 pages • 
  • by amydiemer • 
  • uploaded  16-06-2018
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IBC (international business communications) summary block 3&4 Exam block 4 year 3 IBL
(1)
$4.71
3x  sold

Samenvatting van de specialisatie IBC, bevat de hoofdstukken 1,2,4,5,6,7,8,13,14,18 en platforms/ multi channel approach. Niet alleen de powerpoints zijn gebruikt, maar ook het boek!

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  • Summary
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  • by Romy0798 • 
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Thesis Online or Offline Marketing Communication Strategy Small Businesses
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This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...

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