Marketing 2 - Intermediate Test 3
Summary for the third intermediate test that focuses on the main lines of the book. Sometimes short examples are given to make a better link with reality (which makes it easier to remember). The summary is written in English to prevent any translation errors
Chapter 2 - 6 Consumer Behavior Seventh Edition
Consumer Behavior Seventh Edition. Summary in English of part 2: the psychological core. Chapter 2 t / m 6. With all the concepts chapter overview, models and examples.
Consumer Behavior (7th edition) CH11 t/m 14 (Part 4)
Summary of Chapters 11 through 14 (Chapter 11-14), which return as knowledge questions on the final test of Marketing (pre-master). Terms are clarified with examples.
Consumer Behavior 7th edition - chapter 2 t/m 6
It is a summary of Chapters 2 through 6 of Consumer Behavior 7th edition of Hoyer, Macinnis and Pieters. It is a comprehensive summary in which the terms / definitions are written in English, with Dutch translations and examples.
Uitgebreide samenvatting Consumer Behavior 7th edition hoofdstuk 7 t/m 10 - Marketing (for premaster)
A comprehensive summary of chapters 7 through 10 for the midterm of the Marketing (for premaster) course of the book Consumer behavior - Hoyer, Macinnis, Pieters. The summary also contains examples (clearly identifiable) and marketing implications (clearly recognizable). In addition, the summary has been supplemented with a few points from the lesson and checked with the help of other summaries to actually present the essence of these chapters. In addition, some difficult words have been translated into Dutch to clarify the substance. ATTENTION !: at 8.3a cognitive model must be conjunctive model!
Samenvatting H11-14. Hoyer, MacInnis and Pieters: Consumer Behavior; 7th edition; Cengage Learning; 2018
Detailed Summary H11-14. Book: Hoyer, MacInnis and Pieters: Consumer Behavior; 7th edition; Cengage Learning; 2018
Summary Marketing - Premaster Marketing Management
Summary of the course Marketing for Premaster Marketing Management. The summary is based on the book Consumer Behavior by Hoyer, Macinnis and Pieters and consists of part 2, 3 and 4. In other words, all the material for the examination.
Marketing Consumer Behavior 7th edition - Part 3 The process of making decisions summary H7 - H10
Extensive summary with a glossary per paragraph and many examples. Part 3 The process of making decisions contains the chapters 7,8,9 and 10. You can download the flip-cards for the glossary below.
Aantekeningen hoorcollege's Henk Roest - Marketing for Premaster. Marketing Management
Notes from Henk Roest's lectures so far. Notes were made during the lectures and otherwise not ordered or checked for spelling, but complete. Both English and Dutch.
Exercise Questionnaire Marketing CHAPTER 7-10
Practice questions for the intermediate examination chapter 7 - 10 Practice questions for the second interim test of Marketing for pre-master Marketing Management