logo-home
book image
  • ISBN
  • Author(s)
  • Language
  • Publisher
  • Edition
  • Edition

Integrated Advertising, Promotion, and Marketing Communications notes (7th edition)

Kenneth E. Clow, Donald E. Baack - ISBN: 9781292093635

  • ISBN
  • Author(s)
  • Language
  • Publisher
  • Edition
  • Edition

View all 8 notes for Integrated Advertising, Promotion, and Marketing Communications, written by Kenneth E. Clow, Donald E. Baack. All Integrated Advertising, Promotion, and Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Integrated Advertising, Promotion, and Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.

Best selling Integrated Advertising, Promotion, and Marketing Communications notes

document-image
Utilizing social media as a key part of their overall business strategy: Easy jet and Ryanair case study.
(0)
$8.44
2x  sold

This essay discusses how tourism/leisure businesses should be utilizing social media as a key part of their overall business strategy, in order to succeed. Analyzing in detail two competing airlines easy jet and ryanair, their approach to social media marketing and impacts it has on the business.

i See more info x
  • Essay
  •  • 9 pages • 
  • by Karolina93 • 
  • uploaded  06-03-2017
Quick View
i x

Do you have documents that match this book? Sell them and earn money with your knowledge!

Newest Integrated Advertising, Promotion, and Marketing Communications summaries

document-image
Utilizing social media as a key part of their overall business strategy: Easy jet and Ryanair case study.
(0)
$8.44
2x  sold

This essay discusses how tourism/leisure businesses should be utilizing social media as a key part of their overall business strategy, in order to succeed. Analyzing in detail two competing airlines easy jet and ryanair, their approach to social media marketing and impacts it has on the business.

i See more info x
  • Essay
  •  • 9 pages • 
  • by Karolina93 • 
  • uploaded  06-03-2017
Quick View
i x

Do you have documents that match this book? Sell them and earn money with your knowledge!

Why study with the book summaries on Stuvia?

girl_laptop_stairs

Relevance, efficiency and convenience. These are important elements when studying or preparing for a course or exam. Studying with the help of book summaries, which are linked to the ISBN number of your (study) book, is more relevant than ever. Your fellow students or tutors are sharing their knowledge to help you prepare for your exams. Find the ISBN number of your book and you'll be sure to buy the right summary. That way you won't be faced with surprises during your exams.

boy_beanie

All summaries on Stuvia are written by students who have already taken the exam, lecturers who teach the study material or professional publishers. As a result, you can be confident that you will understand the course material more easily and that the summary contains all elements that are tested in the exam. Find the book you need to study by its ISBN and choose the best textbook summary.